Friday, August 31, 2012

Outsourcing Customer Service - Risk Management


If you run a business, especially a small business may be tempted to explore outsourcing as a means of reducing costs. Many companies have reduced costs significantly in areas such as customer service, as well as less customer-focused functions such as accounting, bookkeeping or scheduling. Any type of outsourcing can be risky, but in particular, the outsourcing customer-facing work as call center or other customer service representation can be dangerous territory for a business of any size. The savings may be worth it, but there are risks that must be managed.

Here are three of the biggest risks for customer service outsourcing, and how to manage these risks:

Risk # 1: Safety. One danger is that any job outsourcing key business data will be in possession of non-employees, often abroad. To mitigate this risk in the area of ​​customer service, develop a set of training documents that have been specifically designed for employees in outsourcing, and display this information carefully so that you do not surrender all that outsource employees not specifically you need to perform their functions.

Also, going with a large and reputable company outsourcing is perhaps the best way to increase the level of security for your information companies because these companies will pre-screening of workers, and are likely to have a long track record in outsourcing the customer service.

Risk # 2: Performance. As with any type of outsourcing, there is the risk of outsourcing customer service employees who have no history with the company performing the work. With customer service, in particular, this can be dangerous because you want the most experienced professionals to talk to your customers. To mitigate this risk, spend a lot of time on the outsourcing contract before you sign anything with a provider to determine your call center. You should be able to dictate the level of training, and testing requirements specific to each employee call center must reach before becoming a member of the team. In an ideal situation, you would be able to screen every call center employees track record and be able to design your own call center person to person.

Risk # 3: Efficiency. This refers to performance, but refers to the degree to which employees of a BPO company is performing in a production speed than the rate you would expect from your employees who are under close supervision. The savings generated by a call center outsourcing, for example, India or Russia, or the Philippines, will disappear quickly if you find that the employees are managing the number of calls that we expect, or spend time in other ways. For this reason you should use a BPO company that is highly qualified with technological capabilities to track and monitor the performance of their employees. Do not sign an outsourcing contract unless it specifies exactly how your employees will be monitored and measured over time, and make sure you have access to these reports as they become available.

These basic considerations should help reduce the risks inherent in the larger world of outsourced customer service ....

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