More Tips for Public Relations PR doctor

The reputation of a company or organization is an intangible asset, but it is a very important and valuable resource. Some people believe and have written a good reputation is the most valuable asset of an organization. Unfortunately, companies are faced with the inevitable crises with the potential to seriously damage a good reputation.

One might ask what can be done to establish a good reputation, keeping that good reputation and when hit by a crisis, repair the damaged reputation? Is there a recipe out there that gives some solid advice on this subject? Well, the "PR Doctor" and studied the subject was referred to a book called "The 18 Immutable Laws of Corporate Reputation. Creating, Protecting and repairing your most valuable asset", and written by Ronald J. Alsop.

Mr. Alsop provides information on "lessons learned" from the company and the real world crisis of the organization and provides a roadmap with 18 immutable laws. He broke the 18 laws in 3 parts. Part 1 is to establish a good reputation. Part 2 deals with the maintenance of good reputation and then Part 3 presents information on repairing a damaged reputation.

Part 1 - Building a Reputation One good law: the most of your most powerful Asset_

Act Two: Know Thyself - Measure Your reputation Law Three: Learn to play for many Audiences_

Law Four: Live Your Values ​​Ethics and Law Five: Be a model Citizen_

Act Six: Vision_ convey a compelling corporate

Act Seven: Create the emotional appeal 2 - Maintain a good law Reputation Eight: Recognize Your Weaknesses Act Nine: Stay Vigilant Act Ten: Create your employees of your reputation Champions Law Eleven: Control the Internet before you check Twelve law: speak with a Voice-only Law Thirteen: Beware of the dangers of reputation rub-off Part 3 - Repairing a damaged reputation Law Fourteen: Manage crises with the right Finesse Fifteen: Fix It Right the first time Law Sixteen: Never underestimate the cynicism of Public Law Seventeen : Remember - Being Defensive Offensive Eighteen is the law: If All Else Fails, Change your name for a good summary of each of the 18 laws, visit: http://www.bizsum.com ......