Monday, August 13, 2012
5 points to generate extra income for Writers
Freelance writers and authors have a unique opportunity to earn extra income by selling information products like ebooks, special reports and electronic workbooks. Since you already have a talent for writing, you can use your skills to capitalize on one of the hottest trends in online business.
Here are five steps to success as an "infopreneur".
1. Develop a niche
Most writers have favorite subjects that love to write. Decide on a topic you're passionate about and become an expert in the field. You can establish your expertise by writing articles and / or books on the subject. Take it a step further, conducting commitments to speak or teach classes. Develop knowledge in your field will help you build a loyal following.
2. Host a Killer Website
After you have narrowed your focus, launching a website which focuses on the topic of interest. For example, if you like to write about parents, you can create a website that offers parents tips, activities for children and resources for new mothers. Fill the site with a lot of free content, useful website links, articles and interviews. By providing valuable content for free, site visitors will not only a reason to return, but will be more inclined to buy information products.
3. Publish an E-zine
Sending a monthly or weekly e-zine is one of the best ways to market to the public. Given that the average consumer must be exposed to a product from six to eight times before making a purchasing decision, the more you can get your name in front of them, the better. This also lets you build a rapport with the audience, giving them more incentive to buy from you.
4. Develop and sell your information products
One of the most important keys to success with information products is to meet the needs of your audience. Consider what the public wants to know, or better yet, ask them! So, make a list of product ideas. For example, a photographer could write a special report on how to take flattering photos, a rabid animal could write an ebook on first aid for pets or a gardener could write an ebook about caring for the plants in winter.
Once the first product is ready, you can set your site to automate the sales and delivery process. A company that offers an economical solution is http://www.payloadz.com. This service allows you to create shopping cart buttons for your websites, payments via Paypal process seamless, and the buyer sends an automatic e-mail with instructions for downloading the product. This allows you to earn while you sleep!
5. Market Your Website and Products
There are many ways to get the word out about your business product line. You can include a link to your website in your author bio when we publish articles. You can offer reprints of your articles for others to publish on their websites and e-zines, each with the author bio and a link to your site. You can exchange links with websites in your industry and the offer to exchange each of their ads in e-zines.
With a little 'effort and some perseverance, your information products could generate revenues beyond all expectations, as well as add variety to your working life. An added bonus: the magazine editors will appreciate the niche that you have experience to offer .......
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