How Direct Marketing

What about direct marketing? How can I do direct marketing when I can not even afford the stamps? And other nightmares including paper cuts ... heard it all ... direct marketing, however, is the best way to push the business.

Almost a full 90 percent of our sales are generated from direct marketing. So it must be good. But the focus is not on the stamps.

At first, we read an article that suggests that e-mail and faxes (the ugly cousins ​​of mail), were just as viable as any other type of marketing. And, the article also suggested that it was better. Email can be read that day. Post would take all kinds of time to reach their destination. Fax itself could also be read immediately.

So what's the answer?

The UGLY cousins ​​of Direct Marketing

Fax and e-mail are options. What you must remember, however, is that in the mail, an e-mail is immediately deleted or read based on its header. Throw away the exclamation points. Throw away the more arched, the sharper Bologna. Go instead of saying what your product or service is heading.

Email marketing in which you send mail in bulk as they can see they are one of a number does not work. Never will. However, e-mail where you put in their name with a nice Dear so and so (their name here) and then go on your 2:58 pace paragraph works well.

With e-mail, the shelf life of such offers are made is limited to perhaps a couple of weeks of reflection, then they will be deleted. People do not tend to retain their e-mail for a long time. Email provides a good opportunity to introduce the product over and over and over again. Rarely, someone will ask you to delete from the list, if you do not email more than once every three months.

According to sales professionals, it takes seven times to get a yes from a customer's name and the introduction of your product for sale. This is average. So, e-mail is a good connection.

When email, forget the images. Say it with text and simply say. Offering a sale or an extra.

Fax is too large. Gives a faster return on sales. You can also go out of your way to a fantasy, fax beautiful with lots of information and a sales promotion or to increase their attractiveness. A lot of faxes have been launched. Investing a little 'time to find out what companies might want to get sales and get together lists. Use them over and over again every three months.

Faxes are not half staff, so you need not tackle as individuals. But still, there should be a clear receiver of the fax, as a teacher of grade three.

Fax last longer, as in people retain copies of faxes for a longer period. Porta-mail to evaporate after two weeks. You might get an order from a fax machine than a year into the future.

Yes, surely people will phone to get removed from your list. This is a drop in the bucket.

Use software such as Fax Messenger Pro 7.0 and connect up to unlimited long distance for your home phone. You will be able to be everywhere.

THE beautiful cousin of direct mail

Everyone likes to receive mail, but apparently do not spam. I used to live in an apartment and after the mail came and spent two hours, people had filled a bucket full of money. So why are we taught to send mail if you are going to get thrown out?

Think about this for a minute. What do you throw away email? The envelopes have a sticker showing that they are mass produced junk. Flyers have too much information on them. What is likely to take? Colored cards that offer special treatment? Maybe. Handwritten addressed envelopes. Of course, too. A flyer with not much writing on it and a special one. OK, this one, especially if it's something I need.

You're best bet is the hand dressed envelope if you can not afford fancy flyers or postcards of light on text and image and great special. You could have the leaflet inside the envelope with the same lengthy address written by hand and someone is going to start thinking about that.

Also in this case, if you have a hot spot for the company. Consider finding schools or businesses or people who have bought and sending them a personal letter with a flyer behind. It 'very effective.

THE PERSONAL TOUCH

Consider picking up the phone. You'll be surprised what can be achieved and the success ratio.

The personal touch can help your mail, email and faxes are stored more frequently. Consider making it your personal duty to telephone numbers to ten days. No matter what.

The best type of direct marketing is the kind that is done every day. Make a goal of what you want to get accomplished in terms of direct marketing every day.

I promise to make ten phone calls. Promise yourself to send ten letters and one hundred fifty and fifty-mail and fax. With this balance, you are sure to get further than you ever imagined.

Imagine five days a week, ie 50 dialed numbers. Fifty letters. 750 emails and 250 faxes sent. This kind of effort begins to accumulate on top of each other until the phone rings and receives the fax orders.

Take care and good luck! ......