Leverage your current marketing year

When asked to define marketing Chiropreneurs respond more quickly "Advertisement!"

While advertising is a component of marketing, there's more to marketing than advertising. In fact, you have a marketing campaign in place and now you may be unaware of how effective or destructive results.

Let's start with my definition of marketing: ". Marketing is everything you do to be seen, heard or smelled from your patients or people in your market"

Take a look inside and around your practice. What to see, hear or smell? This is the current marketing year on the job. Are you getting the results you want?

Otherwise, start with what you can see, hear, smell before you invest in traditional marketing.

This is important because marketing has two messages: the declared and undeclared message.

The message was obvious. but the message is not declared that the greatest power to influence the Prospex and patients.

The unstated message is about perceptions based on the message said. The paint on the walls of your office is the message said, but it is the color of the paint containing the message is not declared.

The look of you and your staff is the message said, but the clothing jewelry, perfumes, make-up all contribute to the message unreported.

And 'the intentional message that has a profound impact on patient compliance and, above all, patient references.

The unspoken message has to be designed as well as the message indicated.

Marketing is everything you do can be seen, heard or smelled from your patients or people in your market.

Use this definition to evaluate and verify the effectiveness of your current marketing year.

Nothing should be overlooked:

* Forms

* The Brochures

* Posters

* Decor

* Furniture and fixtures

* Exterior Signage

* Parking

* Landscape Architecture

* Equipment

* Technology

* Plants

* Consultation Office

* Area Hospitality

* Patient Educational Material

In other words, if your patients or Prospex can see, hear or smell ... is part of your marketing plan!

It should enhance and improve current marketing before investing in new marketing initiatives are more traditional. If you do not, then you could lose most of your marketing efforts as may be inconsistent with your physical office.

Faded paint, dead landscape, potholes in the parking lot or worse, worn carpeting, ceiling tiles colored, plastic plants instead of live, recorded equipment to cover the smell crepe, chemical or disinfectant smell of food, body odor, light bulbs Lights burned, type of seating room, open treatment or individuals, and the list goes on.

Each state sends a message: intentional or unintentional.

People vote with their taxes. If they feel that there will be a little experience, will bolt from the office as soon as they feel better and never refer their family, friends or colleagues.

The power of the marketing message is not declared will have a profound impact on retention and referrals. Do not fool yourself into believing no matter how they perceive the "marketing" in terms of "condition" of the physical structures.

Start with the basics first. Get your house in order and then stretch your advertising campaign!

Peak with marketing your practice....