Monday, September 10, 2012
Setting In-House Retail Sales
Now that you know and probably connected with the line
music sales sites, such as CD Baby, or combination
sites selling online / offline, such as The Orchard, it is
probably comfortable in having your music distribution
and sales fairly covered.
But, what if you could get even more sales of music and
even more profitable income?
I'm talking to deliver product to retail stores,
but, with one exception ... deliver the product at the national level,
or even international.
For all concerned, "consignment" means the making '
music in retail stores on a trial basis, then the collection
payments when you sell, the dealer to keep a portion
of your sale.
You see, as an expedition goes, most of the musicians who
deliver their music to retailers, usually limit their
delivery area only local retailers, or on a
regional level to maximum. Their reasoning is that every great
area will be too difficult to manage.
But this is simply not so, and they are losing a great
limited amount of money at their local
Regions.
So, I'll show you how you can easily deliver
your music to retailers and be able to collect payments
for sales every thirty days (or so) through a "step-by-step"
process.
It is important to note that the shipping process will be
most successful if you're already getting a degree
results of promotion and publicity, radio airplay as,
Press release, airplay or through your music videos
being played in nightclubs via record pools, of which I
have faced in a previous article.
Otherwise, you may find your ability to move your product
from retailers' shelves almost as difficult as if you did not
have produced on them. And, unless you have some
degree of promotion or advertising, if you hired
this service, or choose to conduct themselves,
practically the only way you sales experience is
purely accidental discoveries of your retail customers
music.
So, hello?
1. By focusing on retailers (both main chains
independent) in areas where you are getting the radio
airplay, AirPlay video, press release or any other form
promotion or publicity, contact retailers in these areas
Who are your distributors can not serve. One of the best
up-to-date online sources to be used, in particular, for the United States
is http://www.yellow.com
This is the online version of Yellow Pages, and
should look into such categories as "Compact Disc"
"Retailers Compact Disc", "Music Retailers" or similar
categories.
2. You may prefer to visit local retailers in person,
introduce themselves and make them an offer shipment
such as the amount that will be needed for each unit sold,
etc., and how often you need to collect payment for
all sales (usually every thirty days is the normal time
frame). Retailers also expect to make a written
agreement at their disposal that specifies the conditions under
shipping.
3. With regard to retailers outside of its area in which
are already getting promotion or advertising, you can simply
contact them by phone and relay the same information
you do with local retailers in person.
In both cases, you should direct to your web site,
so hopefully, you have your music stream for
to listen, just as they have an important biological and other
information about you and your project.
You are also free to use the form on retail delivery
I've already created, and you can download,
customize with your own information, then upload your
its website, which is freely available at
[Http :/ / www.MuBiz.com / CnsnmtFrm.html]
4. After loading the customized version
your site, retail accounts can then be simply
download it from your site, or you can fax a copy to their
if they prefer.
You'll also notice that I have included discounts
dealers within this 1-page of the form that are designed to
drastically reduce the number of returns that are a
commonality with retail delivery and distribution.
Performance is less, the more money you make (and maintain).
In addition, you can see where I have limited the number
units to five (5) at a given time. This is to ensure that
there are copies that just should not sell
problem within a period of 30 days, especially if you already have
are the promotion and advertising that occur in the retailer
the area. This limit also ensures that you have enough
product to service resellers reasonably sufficient.
Moreover, with this limit, reorders is more likely to occur
before the end of periods of 30 days. This type of retail
activity seems really big for traditional retailers,
after seeing the track record of retail product, they can contact
to inquire about shipping the product. This will
has stronger bargaining power with them, as well as the wider
distribution, that if he did not product available for sale
and displacement.
And, even if the vendors do not call, this will allow you to
approach them with an interesting history and track sales
records.
Also, be sure to provide local dealers with two copies of
the consignment note to be signed (carbon paper between two
original copies still works) so that both you and the dealer
has copies.
5. As for retailers outside of your area, or to local retail establishments
prefer to use the online form game, be sure that
download, sign and fax or mail the form for you
* BEFORE * you send the product. This creates a
initial record and the verification of a purchase request. You
then, in turn, sign the form and then return a copy to the dealer
along with his order.
6. When sending retailers product, be sure to * ALWAYS *
send the product via some shipping / tracking method. I
I, personally, use the service received Certified / Return
with the United States Postal Service, and I believe that the United States
Postal Service also is now monitoring for 2 days
Air / Priority mailings as well.
These special services are probably the least
expensive services on the market, but will ensure
that the product is lost or stolen en route to
dealer. Further, they provide a record of the retailer with
received your product for a few unscrupulous retailers
you may not want to pay for the product, if they have received
for first class mail, but sell and maintain their profits.
7. At 30 days to contact the retailers, both in
person or by telephone, to ask all the sales that have
occurred. While you can collect payments at the local level, is
should have distant retailers forward a check for
payment equal to the number of units sold.
It could also be paid them online via a credit
card through PayPal or another online service of these.
This would eliminate the controls lost / stolen through
mail, while ensuring the payment faster.
8. If, for example, within a period of 30 days, you have three
sales, with two units unsold with a dealer, it has the
choice of waiting for the remaining two units of sale
before sending more than one product to the store, or you can
offer to send more than three units per dealer. However,
probably best to wait until the two remaining units sold.
9. In either case, once all the units are sold to five
any given retailer, begin the full process,
since the signature of the dealer or fax another copy of
freight bill to ensure accurate sales
sales records and continuity for the project.
Note: If your project to begin to experience a great
sales volume, you might want to hire someone, that is, a
student or domestic, to work in this aspect of the project, and
you can pay a commission for each sale. This will be
eliminate the need to pay salaries or hourly wages, and
further save money ....
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