Types Basic Logo

Logos are available in various shapes and sizes. But because some logos contain only names, while others may have initials or a design? This is because logos basically come in four types, and a business must choose the best type to represent their company.

The four types of logo basis are:

1. Wordmark Logos

The logo wordmark is the most commonly used. It focuses primarily on text and typeface. Sometimes there is a graphic included, such as the Nike swoosh. However, many wordmark logos do not contain graphics, so the words must convey the service or product offered. Companies such as Office Max, Tower Records, and Home Depot have wordmark logos that convey the message thorough business name.

Wordmark logos are good when funds are limited, and can not afford a large marketing campaign. If your name is your logo, then there is no need to spend a lot of money building name recognition. If your logo is just an image, then you have to spend money to get people to link the image with your brand.

2. Lettermark Logos

A logo lettermark contains a typographical sign. Usually it is the abbreviated name of the work or his initials. General Electric is best known as GE, America Online is better known as AOL. When you see GE or AOL, instantly know which companies are the letters.

Lettermark logos work best for companies that can spend a lot on marketing. Unless your company is already popular, you need to educate the public about what your initials mean. This can take a lot of time and money. General Electric, America Online had been around for a while 'before people began to recognize their lettermarks.

3. Brandmark Logos

A brandmark logo is simply a symbol. Sometimes it is abstract, but it does represent a business. One of the most famous brandmark logos is the Nike swoosh. Most people recognize the swoosh instantly, even when it appears without the name Nike.

Brandmark logos are a good choice when you want a symbol for a specific product or service. It 's also a good choice if your business name is extremely long or bland. If your business is part of a larger group, then a brandmark can form a link, without having to use a name. But keep in mind that the public should be educated on what the brand represents.

4. Iconic Logos

Iconic logos are also popular. An iconic logo basically combines the idea of ​​a brandmark with a wordmark. A well designed iconic logo will communicate what the company does, as well as his personality. Iconic logos communicate more effectively than other types of logo, so it takes less marketing to get the point across.

Iconic logos are cost effective, and are great ideas for small businesses and start-ups. Since they usually have limited marketing budgets, they should get all they can from their logo.

Now that you understand the different types of logos, you can design or modify your logo .......