Wednesday, July 11, 2012
Art Showcase and Chocolate
Txokolatondo is the name of creating the young Arantza Coca Montero installed in the shop window Bizkarra the Old Quarter of Bilbao. This "tree of chocolate" as the author herself calls it, is the result of participation in the initiative Arteshop Bizkarra organized by the Association of Innovative Businesses Bilbao (CIB) and Lan-Ekintza promoted by the agency local development of the capital vizcaína.Dos trees Bizkarra The art installation consists of two separate structures in a tree that extends its branches to act as speaker of the wide range of chocolates that makes this bakery and pastry. Made of natural wood and schematic lines, Txokolatondo consists of two units, one large and one slightly more compact, which have been placed in the window, a spacious conservatory dedicated to the special features of cocoa. To identify each of them, the artist has transformed the role of the leaves of these trees to make them the signs that identify each kind of chocolate.
Innovation and creation Txokolatondo tradiciónPara, the author was inspired by the philosophy of Bizkarra, where innovation and tradition go hand in hand, first with the creation of new products and innovative use of ingredients, and the second holding candy or special dates associated with making bread from sourdough. This reflection resulted in the way chosen to install in the window of Bizkarra has been that of a tree, a natural element deeply rooted in Biscay and the Basque culture. Most obvious example is sufficient to mention the legendary? Tree of Gernika. Naturalness is also one of the ingredients shared by both products as the work Txokolatondo Bizkarra. Simple and straight lines that draw the two trees made of light wood resembling in some ways, the ingredients and techniques that make the day all the pies, cakes, breads and other references Bizkarra. Mass fresh, seasonal fruit in their right point of maturity, high quality flour or chocolate with over 65% cocoa are some of the materials used in the central workshop of this brand.
ChocolaterosNo coincidence that the work serves as a unique Txokolatondo display for the different varieties of chocolates Bizkarra and the candy dish is very important in the daily activity of this bakery-pastry, besides being a differentiator in its product offering with a privileged place in the establishment located in the Old Quarter of Bilbao. Nobody can deny this passion for chocolate, for example, just mention the two dozen varieties offered or the appointment of Eduardo Bizkarra honor as a new brother of the Guild of Friends of Chocolate in 2010.
www.bizkarra.com
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment