Telling And Selling - We are drawn to stories

If you want to sell more, tell more stories. A good sales history stimulates the mind and encourages people to talk. If you are selling and people are not on the same page of what you say, it is almost impossible to move them to action. You have the stories to get people to recognize it and create impact.

The stories are more important than features or benefits, they help to accentuate points and create feelings. The combination of data and logic of the left side of the brain with emotional stories from the right side of the brain is a powerful way to stimulate the mind and teaches me things from a different perspective. Most people often forget the facts and details but find it easier to remember a good story.

What is sold is not only people they see as an idea, product or service, is how they see things that work for your benefit. The story introduces people in their own minds, emotions and images. Although largely thought to be formed with the logic, data and information, most decisions are made with the emotional right brain.

President Ronald Reagan was a great storyteller and almost at 70 he became president. He joked about him and his age is again a potential problem to an advantage that he used stories, wit and humor:

One of my favorite settings on the age comes from Thomas Jefferson. He said that we should never judge a president by his age, only for his work. And after he told me, I stopped worrying, and only show you how young I am, I have the intention to campaign in all 13 states.

Robert Kiyosaki, author of Rich Dad, Poor Dad series has sold over 26 million books since 1997. Much of the success of Rich Dad's not just because Robert wrote a good book. The message of becoming a better manager of money and use the power of financial literacy and leverage to create wealth challenged the conventional thinking: it takes money to make money.

Robert worked a history of logic and emotion and put it in seminars, radio, TV and newspaper interviews. He perfected a structure that turned a boring lesson about money in something exciting and emotionally himself away. The story of two parents is an unusual message and the cornerstone of the success of Rich Dad.

- You are a master of sales because people tell their stories, values ​​and knowledge?

- Make people get emotionally involved?

- You are unique and an example for others?

Narrator Strategy

Tell stories in sales situations because it is often difficult to create the excitement of the service or product. The reality is, showing advantages and benefits can be achieved in simple brochures or online. However the creation of images in the mind is often a powerful way to stimulate emotions and move people to action.

Use stories to:

- Keep ideas in order and sequentially display ideas

- Indicate how things went

- Help others to understand why things happened

- Share information and illustrate the success of another

- Illustrate the principles that can be used in any situation

How to Create a Story

People do not necessarily see things from your point of view, they see things through their paradigms. Because an effective sales history is often a paradox. While the storytelling is important, the hidden value is how others interpret the story for his own benefit or point of view.

The stories work best when they are created to fit situations and use emotional cuts. The cut may be something that will encourage others to ask questions or introduce the ideas of what, when and how to make a purchase decision.

To formulate a History:

- Start with simple truths, recognizable

- Displays the output of the problems and situations

- Illustrate the triumph of satisfied customers

- Describe why your products work better than its competitors

- Explain why your products are more valuable

- Use scenarios for why things work and spend

- Leave room for customers to have their own views

Once you develop a good story you can use it many times. However, if you improvise stories without a planned strategy of what you want to achieve and how they going to count, you just might be in a conversation without direction or purpose.

Telling Your Story

One of the hardest things for people who should speak and perform in public. His thoughts are on her stomach and has many nervous. People are concerned about creating a show about them, being perceived as unprofessional or may not be a good communicator. However, a secret advantage of the narrative is memory that you remember what you visualize in your mind and with your own words. It is not necessary to read a prepared script or presentation that often helps people to focus on storytelling and removes the worry of how they are presented.

1 - Learn the history. We learn by repetition. Tell the story in his mind enough that you are comfortable knowing it. Practice in front of the mirror. Tell the story to others for opinions.

2 - Remember history. You do not have to remember a speech or presentation literally, the key is to remember the essence and key points then you can take the information and data and turn it into something interesting that people probably want to listen. The images will remain in the mind as the words are often forgotten.

3 - Tell the Story. Use your own natural style and expression. Be as authentic as possible, this will help your confidence. Use timing gear and emotion to communicate key points.

Develop a bank of stories to illustrate key important points, arguments, answering objections and show advantages through real life situations. At sales meetings, share stories, talk about what works best. The more you learn and practice and tell stories, be better communicator. The account increases sales, this is a communication tool executive.

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